Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth

The COVID-19 pandemic has generated an incredible change in the global economy that will likely have long-term consequences on consumer behavior, markets, business models, market regulation, and public policies, among others [...]

Guardado en:

Detalles Bibliográficos
Autores principales:	María Eugenia Ruiz-Molina, Irene Gil-Saura, Gloria Berenguer-Contrí
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	n/a Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/662eef66fd094f9f8481a86d1844188d
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:662eef66fd094f9f8481a86d1844188d
record_format	dspace
spelling	oai:doaj.org-article:662eef66fd094f9f8481a86d1844188d2021-11-25T19:03:58ZIntroduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth10.3390/su1322127382071-1050https://doaj.org/article/662eef66fd094f9f8481a86d1844188d2021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12738https://doaj.org/toc/2071-1050The COVID-19 pandemic has generated an incredible change in the global economy that will likely have long-term consequences on consumer behavior, markets, business models, market regulation, and public policies, among others [...]María Eugenia Ruiz-MolinaIrene Gil-SauraGloria Berenguer-ContríMDPI AGarticlen/aEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12738, p 12738 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	n/a Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	n/a Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 María Eugenia Ruiz-Molina Irene Gil-Saura Gloria Berenguer-Contrí Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth
description	The COVID-19 pandemic has generated an incredible change in the global economy that will likely have long-term consequences on consumer behavior, markets, business models, market regulation, and public policies, among others [...]
format	article
author	María Eugenia Ruiz-Molina Irene Gil-Saura Gloria Berenguer-Contrí
author_facet	María Eugenia Ruiz-Molina Irene Gil-Saura Gloria Berenguer-Contrí
author_sort	María Eugenia Ruiz-Molina
title	Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth
title_short	Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth
title_full	Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth
title_fullStr	Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth
title_full_unstemmed	Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth
title_sort	introduction to special issue: brand equity, satisfaction, and word of mouth
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/662eef66fd094f9f8481a86d1844188d
work_keys_str_mv	AT mariaeugeniaruizmolina introductiontospecialissuebrandequitysatisfactionandwordofmouth AT irenegilsaura introductiontospecialissuebrandequitysatisfactionandwordofmouth AT gloriaberenguercontri introductiontospecialissuebrandequitysatisfactionandwordofmouth
_version_	1718410344069595136

Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth

Ejemplares similares