Pengaruh Kualitas layanan Terhadap Kepuasan Mahasiswa dengan Moderasi Budaya Organisasi dan Reputasi

The purpose of this paper is to study the effects of service quality, organization culture and reputation on student satisfaction. This study uses 397 data collected from undergraduate students of Andalas University. The data is analyzed using structural equation modeling with SmartPLS 3.0, because...

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Autores principales: Nilda Tri Putri, Budi Satria, Elita Amrina, Alfadhlani Alfadhlani
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Publicado: LPPM Universitas Katolik Parahyangan 2021
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Acceso en línea:https://doaj.org/article/67beef5e9bff4a178e6565053af7f956
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spelling oai:doaj.org-article:67beef5e9bff4a178e6565053af7f9562021-11-09T02:44:06ZPengaruh Kualitas layanan Terhadap Kepuasan Mahasiswa dengan Moderasi Budaya Organisasi dan Reputasi0216-10362339-149910.26593/jrsi.v10i2.4200.121-130https://doaj.org/article/67beef5e9bff4a178e6565053af7f9562021-10-01T00:00:00Zhttps://journal.unpar.ac.id/index.php/jrsi/article/view/4200https://doaj.org/toc/0216-1036https://doaj.org/toc/2339-1499The purpose of this paper is to study the effects of service quality, organization culture and reputation on student satisfaction. This study uses 397 data collected from undergraduate students of Andalas University. The data is analyzed using structural equation modeling with SmartPLS 3.0, because of its ability to evaluate the measurement as well as the structural model. The results of this study show that service quality, organization culture and reputation significantly affect the student satisfaction. It is also found that service quality has the highest effect on student satisfaction, which means that increasing Andalas University service quality would significantly improve the satisfaction of its students. The results of this study also show that the organization culture nor reputation do not have moderating effect on the relationship between service quality and student satisfaction. This finding implies that organization culture nor reputation would not strengthen nor weaken the relationship between service quality and student satisfaction. Based on the findings, this study proposes several recommendations for University of Andalas to improve the satisfaction of its students.Nilda Tri PutriBudi SatriaElita AmrinaAlfadhlani AlfadhlaniLPPM Universitas Katolik Parahyanganarticleservice quality, organization culture, reputation, student satisfactionIndustrial engineering. Management engineeringT55.4-60.8ENIDJurnal Rekayasa Sistem Industri, Vol 10, Iss 2, Pp 121-130 (2021)
institution DOAJ
collection DOAJ
language EN
ID
topic service quality, organization culture, reputation, student satisfaction
Industrial engineering. Management engineering
T55.4-60.8
spellingShingle service quality, organization culture, reputation, student satisfaction
Industrial engineering. Management engineering
T55.4-60.8
Nilda Tri Putri
Budi Satria
Elita Amrina
Alfadhlani Alfadhlani
Pengaruh Kualitas layanan Terhadap Kepuasan Mahasiswa dengan Moderasi Budaya Organisasi dan Reputasi
description The purpose of this paper is to study the effects of service quality, organization culture and reputation on student satisfaction. This study uses 397 data collected from undergraduate students of Andalas University. The data is analyzed using structural equation modeling with SmartPLS 3.0, because of its ability to evaluate the measurement as well as the structural model. The results of this study show that service quality, organization culture and reputation significantly affect the student satisfaction. It is also found that service quality has the highest effect on student satisfaction, which means that increasing Andalas University service quality would significantly improve the satisfaction of its students. The results of this study also show that the organization culture nor reputation do not have moderating effect on the relationship between service quality and student satisfaction. This finding implies that organization culture nor reputation would not strengthen nor weaken the relationship between service quality and student satisfaction. Based on the findings, this study proposes several recommendations for University of Andalas to improve the satisfaction of its students.
format article
author Nilda Tri Putri
Budi Satria
Elita Amrina
Alfadhlani Alfadhlani
author_facet Nilda Tri Putri
Budi Satria
Elita Amrina
Alfadhlani Alfadhlani
author_sort Nilda Tri Putri
title Pengaruh Kualitas layanan Terhadap Kepuasan Mahasiswa dengan Moderasi Budaya Organisasi dan Reputasi
title_short Pengaruh Kualitas layanan Terhadap Kepuasan Mahasiswa dengan Moderasi Budaya Organisasi dan Reputasi
title_full Pengaruh Kualitas layanan Terhadap Kepuasan Mahasiswa dengan Moderasi Budaya Organisasi dan Reputasi
title_fullStr Pengaruh Kualitas layanan Terhadap Kepuasan Mahasiswa dengan Moderasi Budaya Organisasi dan Reputasi
title_full_unstemmed Pengaruh Kualitas layanan Terhadap Kepuasan Mahasiswa dengan Moderasi Budaya Organisasi dan Reputasi
title_sort pengaruh kualitas layanan terhadap kepuasan mahasiswa dengan moderasi budaya organisasi dan reputasi
publisher LPPM Universitas Katolik Parahyangan
publishDate 2021
url https://doaj.org/article/67beef5e9bff4a178e6565053af7f956
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AT budisatria pengaruhkualitaslayananterhadapkepuasanmahasiswadenganmoderasibudayaorganisasidanreputasi
AT elitaamrina pengaruhkualitaslayananterhadapkepuasanmahasiswadenganmoderasibudayaorganisasidanreputasi
AT alfadhlanialfadhlani pengaruhkualitaslayananterhadapkepuasanmahasiswadenganmoderasibudayaorganisasidanreputasi
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