Developing New Products on Meat Basis and Their Marketing Research

The article describes technologies of new products of mass food industry on meat basis and on-line research of meat products during their development and putting on market. By results of the research a possible demand for the product was forecast. The authors identify potential types of customers an...

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Auteurs principaux: A. Yu. Sokolov, A. B. Tsvetkova, D. I. Shishkina
Format: article
Langue:RU
Publié: Plekhanov Russian University of Economics 2021
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Accès en ligne:https://doaj.org/article/67d5e82de6d5451880bec875af0e8193
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