The mediating role of customer relationship management between e-supply chain management and competitive advantage

The purpose of this study is to explore the role of implementing e-supply chain management (E-SCM) on the competitive position of companies and whether implementing customer relationship management (CRM) can affect the relationship between E-SCM and competitive advantage. To achieve this ob...

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Autores principales: Abdalrazzaq Aloqool, Malek Alharafsheh, Hadeel Abdellatif, Lana Ahmad Suleiman Alghasawneh, Jassim Ah-mad Al-Gasawneh
Formato: article
Lenguaje:EN
Publicado: Growing Science 2022
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Acceso en línea:https://doaj.org/article/67d68c1fe8304bab9ceb87f61c6006e2
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