The mediating role of customer relationship management between e-supply chain management and competitive advantage

The purpose of this study is to explore the role of implementing e-supply chain management (E-SCM) on the competitive position of companies and whether implementing customer relationship management (CRM) can affect the relationship between E-SCM and competitive advantage. To achieve this ob...

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Autores principales:	Abdalrazzaq Aloqool, Malek Alharafsheh, Hadeel Abdellatif, Lana Ahmad Suleiman Alghasawneh, Jassim Ah-mad Al-Gasawneh
Formato:	article
Lenguaje:	EN
Publicado:	Growing Science 2022
Materias:	Social Sciences H Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/67d68c1fe8304bab9ceb87f61c6006e2
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spelling	oai:doaj.org-article:67d68c1fe8304bab9ceb87f61c6006e22021-11-10T14:30:41ZThe mediating role of customer relationship management between e-supply chain management and competitive advantage2561-81482561-815610.5267/j.ijdns.2021.9.002https://doaj.org/article/67d68c1fe8304bab9ceb87f61c6006e22022-01-01T00:00:00Zhttp://www.growingscience.com/ijds/Vol6/ijdns_2021_64.pdfhttps://doaj.org/toc/2561-8148https://doaj.org/toc/2561-8156 The purpose of this study is to explore the role of implementing e-supply chain management (E-SCM) on the competitive position of companies and whether implementing customer relationship management (CRM) can affect the relationship between E-SCM and competitive advantage. To achieve this objective, a quantitative approach was utilized. A total of 300 questionnaires were distributed where 243 questionnaires were returned, with 17 incomplete questionnaires being excluded, leaving 226 usable questionnaires. PLS-SEM software was used to analyze the data. The results of this study demonstrate the imperative role of implementing E-SCM and CRM on creating a competitive advantage for firms. It also shows that CRM mediates the relationship between E-SCM and competitive advantage, suggesting that utilizing different technologies can help firms better communicate with their customers and thus better serve them which in turn will enhance customers’ satisfaction and thus boost the competitive position of the firm.Abdalrazzaq AloqoolMalek AlharafshehHadeel AbdellatifLana Ahmad Suleiman AlghasawnehJassim Ah-mad Al-GasawnehGrowing SciencearticleSocial SciencesHManagement. Industrial managementHD28-70ENInternational Journal of Data and Network Science, Vol 6, Iss 1, Pp 263-272 (2022)
institution	DOAJ
collection	DOAJ
language	EN
topic	Social Sciences H Management. Industrial management HD28-70
spellingShingle	Social Sciences H Management. Industrial management HD28-70 Abdalrazzaq Aloqool Malek Alharafsheh Hadeel Abdellatif Lana Ahmad Suleiman Alghasawneh Jassim Ah-mad Al-Gasawneh The mediating role of customer relationship management between e-supply chain management and competitive advantage
description	The purpose of this study is to explore the role of implementing e-supply chain management (E-SCM) on the competitive position of companies and whether implementing customer relationship management (CRM) can affect the relationship between E-SCM and competitive advantage. To achieve this objective, a quantitative approach was utilized. A total of 300 questionnaires were distributed where 243 questionnaires were returned, with 17 incomplete questionnaires being excluded, leaving 226 usable questionnaires. PLS-SEM software was used to analyze the data. The results of this study demonstrate the imperative role of implementing E-SCM and CRM on creating a competitive advantage for firms. It also shows that CRM mediates the relationship between E-SCM and competitive advantage, suggesting that utilizing different technologies can help firms better communicate with their customers and thus better serve them which in turn will enhance customers’ satisfaction and thus boost the competitive position of the firm.
format	article
author	Abdalrazzaq Aloqool Malek Alharafsheh Hadeel Abdellatif Lana Ahmad Suleiman Alghasawneh Jassim Ah-mad Al-Gasawneh
author_facet	Abdalrazzaq Aloqool Malek Alharafsheh Hadeel Abdellatif Lana Ahmad Suleiman Alghasawneh Jassim Ah-mad Al-Gasawneh
author_sort	Abdalrazzaq Aloqool
title	The mediating role of customer relationship management between e-supply chain management and competitive advantage
title_short	The mediating role of customer relationship management between e-supply chain management and competitive advantage
title_full	The mediating role of customer relationship management between e-supply chain management and competitive advantage
title_fullStr	The mediating role of customer relationship management between e-supply chain management and competitive advantage
title_full_unstemmed	The mediating role of customer relationship management between e-supply chain management and competitive advantage
title_sort	mediating role of customer relationship management between e-supply chain management and competitive advantage
publisher	Growing Science
publishDate	2022
url	https://doaj.org/article/67d68c1fe8304bab9ceb87f61c6006e2
work_keys_str_mv	AT abdalrazzaqaloqool themediatingroleofcustomerrelationshipmanagementbetweenesupplychainmanagementandcompetitiveadvantage AT malekalharafsheh themediatingroleofcustomerrelationshipmanagementbetweenesupplychainmanagementandcompetitiveadvantage AT hadeelabdellatif themediatingroleofcustomerrelationshipmanagementbetweenesupplychainmanagementandcompetitiveadvantage AT lanaahmadsuleimanalghasawneh themediatingroleofcustomerrelationshipmanagementbetweenesupplychainmanagementandcompetitiveadvantage AT jassimahmadalgasawneh themediatingroleofcustomerrelationshipmanagementbetweenesupplychainmanagementandcompetitiveadvantage AT abdalrazzaqaloqool mediatingroleofcustomerrelationshipmanagementbetweenesupplychainmanagementandcompetitiveadvantage AT malekalharafsheh mediatingroleofcustomerrelationshipmanagementbetweenesupplychainmanagementandcompetitiveadvantage AT hadeelabdellatif mediatingroleofcustomerrelationshipmanagementbetweenesupplychainmanagementandcompetitiveadvantage AT lanaahmadsuleimanalghasawneh mediatingroleofcustomerrelationshipmanagementbetweenesupplychainmanagementandcompetitiveadvantage AT jassimahmadalgasawneh mediatingroleofcustomerrelationshipmanagementbetweenesupplychainmanagementandcompetitiveadvantage
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The mediating role of customer relationship management between e-supply chain management and competitive advantage

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