The mediating role of customer relationship management between e-supply chain management and competitive advantage
The purpose of this study is to explore the role of implementing e-supply chain management (E-SCM) on the competitive position of companies and whether implementing customer relationship management (CRM) can affect the relationship between E-SCM and competitive advantage. To achieve this ob...
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| Auteurs principaux: | , , , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Growing Science
2022
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/67d68c1fe8304bab9ceb87f61c6006e2 |
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