The mediating role of customer relationship management between e-supply chain management and competitive advantage
The purpose of this study is to explore the role of implementing e-supply chain management (E-SCM) on the competitive position of companies and whether implementing customer relationship management (CRM) can affect the relationship between E-SCM and competitive advantage. To achieve this ob...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | article |
| Language: | EN |
| Published: |
Growing Science
2022
|
| Subjects: | |
| Online Access: | https://doaj.org/article/67d68c1fe8304bab9ceb87f61c6006e2 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|