Comportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores

The study had as objective of check the green purchasing behavior of young consumers. For both was developed a research descriptive and causal, quantitative approach, and as instrument for data collection were administered questionnaires to university students, residents in Santa Maria/RS. The qu...

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Auteurs principaux: Daiane Lindner Radons, Luciana Flores Battistella, Márcia Zampieri Grohmann
Format: article
Langue:PT
Publié: Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2016
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Accès en ligne:https://doaj.org/article/68d39c361af54c7284d284c68d81f816
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