Comportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores
The study had as objective of check the green purchasing behavior of young consumers. For both was developed a research descriptive and causal, quantitative approach, and as instrument for data collection were administered questionnaires to university students, residents in Santa Maria/RS. The qu...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | PT |
| Publicado: |
Universidade Regional do Noroeste do Estado do Rio Grande do Sul
2016
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/68d39c361af54c7284d284c68d81f816 |
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| Sumario: | The study had as objective of check the green purchasing behavior of young consumers. For both was developed a research descriptive and causal, quantitative approach, and as instrument for data collection were administered questionnaires to university students, residents in Santa Maria/RS. The questionnaires were developed based on studies of Doughfous, Petrof and Pons (1999) and Lee (2008). The findings demonstrate that environmental concern, social influence, concern with self-image and innovative behavior positively affect the buying behavior green. The study presents implications of character academic and managerial, deepening the discussion at the factors that influence the buying behavior pro-environmental. |
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