Comportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores

The study had as objective of check the green purchasing behavior of young consumers. For both was developed a research descriptive and causal, quantitative approach, and as instrument for data collection were administered questionnaires to university students, residents in Santa Maria/RS. The qu...

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Autores principales:	Daiane Lindner Radons, Luciana Flores Battistella, Márcia Zampieri Grohmann
Formato:	article
Lenguaje:	PT
Publicado:	Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2016
Materias:	consumer behaviour consumption green purchasing marketing youngs Economic growth, development, planning HD72-88
Acceso en línea:	https://doaj.org/article/68d39c361af54c7284d284c68d81f816
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id	oai:doaj.org-article:68d39c361af54c7284d284c68d81f816
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spelling	oai:doaj.org-article:68d39c361af54c7284d284c68d81f8162021-11-11T15:16:07ZComportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores1678-48552237-6453https://doaj.org/article/68d39c361af54c7284d284c68d81f8162016-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=75247943014https://doaj.org/toc/1678-4855https://doaj.org/toc/2237-6453The study had as objective of check the green purchasing behavior of young consumers. For both was developed a research descriptive and causal, quantitative approach, and as instrument for data collection were administered questionnaires to university students, residents in Santa Maria/RS. The questionnaires were developed based on studies of Doughfous, Petrof and Pons (1999) and Lee (2008). The findings demonstrate that environmental concern, social influence, concern with self-image and innovative behavior positively affect the buying behavior green. The study presents implications of character academic and managerial, deepening the discussion at the factors that influence the buying behavior pro-environmental.Daiane Lindner RadonsLuciana Flores BattistellaMárcia Zampieri GrohmannUniversidade Regional do Noroeste do Estado do Rio Grande do Sularticleconsumer behaviourconsumptiongreen purchasingmarketingyoungsEconomic growth, development, planningHD72-88PTDesenvolvimento em Questão, Vol 14, Iss 36, Pp 378-408 (2016)
institution	DOAJ
collection	DOAJ
language	PT
topic	consumer behaviour consumption green purchasing marketing youngs Economic growth, development, planning HD72-88
spellingShingle	consumer behaviour consumption green purchasing marketing youngs Economic growth, development, planning HD72-88 Daiane Lindner Radons Luciana Flores Battistella Márcia Zampieri Grohmann Comportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores
description	The study had as objective of check the green purchasing behavior of young consumers. For both was developed a research descriptive and causal, quantitative approach, and as instrument for data collection were administered questionnaires to university students, residents in Santa Maria/RS. The questionnaires were developed based on studies of Doughfous, Petrof and Pons (1999) and Lee (2008). The findings demonstrate that environmental concern, social influence, concern with self-image and innovative behavior positively affect the buying behavior green. The study presents implications of character academic and managerial, deepening the discussion at the factors that influence the buying behavior pro-environmental.
format	article
author	Daiane Lindner Radons Luciana Flores Battistella Márcia Zampieri Grohmann
author_facet	Daiane Lindner Radons Luciana Flores Battistella Márcia Zampieri Grohmann
author_sort	Daiane Lindner Radons
title	Comportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores
title_short	Comportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores
title_full	Comportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores
title_fullStr	Comportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores
title_full_unstemmed	Comportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores
title_sort	comportamento de compra pró-ambiental. percepção dos jovens consumidores
publisher	Universidade Regional do Noroeste do Estado do Rio Grande do Sul
publishDate	2016
url	https://doaj.org/article/68d39c361af54c7284d284c68d81f816
work_keys_str_mv	AT daianelindnerradons comportamentodecompraproambientalpercepcaodosjovensconsumidores AT lucianafloresbattistella comportamentodecompraproambientalpercepcaodosjovensconsumidores AT marciazampierigrohmann comportamentodecompraproambientalpercepcaodosjovensconsumidores
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Comportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores

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