Online consumers reviews: Examining the moderating effects of product type and product popularity on the review impact on sales
This paper aims to study the role product category plays as a moderating factor in online reviews, by introducing a novel method for product category classification using natural language processing (NLP). The study includes a wide variety of categories, based on a high number of products and number...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Taylor & Francis Group
2017
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/6b8a986e84e24f38aa06a59b8f9f4051 |
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