Key antecedents of consumer purchasing behaviour in emerging online retail market

Despite rapid growth in Indonesian e-commerce transactions, the profile is far below its actual potential compared to other Asian countries. It implies a low intention of Indonesians to conduct an online purchase. Therefore, a study that examines key factors that influence online purchase intention...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Ni Luh Putu Indiani, Sagung Ningrat Shinta Febriandari
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
Materias:
Acceso en línea:https://doaj.org/article/6bdbb14f93c242c18546891f49dc81e0
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!