Key antecedents of consumer purchasing behaviour in emerging online retail market

Despite rapid growth in Indonesian e-commerce transactions, the profile is far below its actual potential compared to other Asian countries. It implies a low intention of Indonesians to conduct an online purchase. Therefore, a study that examines key factors that influence online purchase intention...

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Autores principales:	Ni Luh Putu Indiani, Sagung Ningrat Shinta Febriandari
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	online purchase behaviour perceived benefit perceived risk online purchase intention online purchase Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/6bdbb14f93c242c18546891f49dc81e0
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id	oai:doaj.org-article:6bdbb14f93c242c18546891f49dc81e0
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spelling	oai:doaj.org-article:6bdbb14f93c242c18546891f49dc81e02021-12-02T19:19:48ZKey antecedents of consumer purchasing behaviour in emerging online retail market2331-197510.1080/23311975.2021.1978370https://doaj.org/article/6bdbb14f93c242c18546891f49dc81e02021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1978370https://doaj.org/toc/2331-1975Despite rapid growth in Indonesian e-commerce transactions, the profile is far below its actual potential compared to other Asian countries. It implies a low intention of Indonesians to conduct an online purchase. Therefore, a study that examines key factors that influence online purchase intention becomes necessary. This research aimed to analyse the influence of perceived benefit and perceived risk toward online purchase intention and actual purchase. A survey was conducted to collect data. Respondents were consumers who have bought retail products online. This study received 450 valid samples. Data was analysed using Partial Least Square. The result showed online purchase intention positively and significantly influence actual purchase. Perceived benefit has a positive and significant influence on online purchase intention and actual purchase. Remarkably, perceived risk does not exert a significant influence on online purchase intention and actual purchase. These insignificant relationships are allegedly due to online practices implemented in the marketplace as well as the respondents’ characteristics. As managerial implications, it is recommended that online retailers emphasize the benefits of online shopping in their communication material and provide enhanced benefits to online consumers to increase online sales.Ni Luh Putu IndianiSagung Ningrat Shinta FebriandariTaylor & Francis Grouparticleonline purchase behaviourperceived benefitperceived riskonline purchase intentiononline purchaseBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	online purchase behaviour perceived benefit perceived risk online purchase intention online purchase Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	online purchase behaviour perceived benefit perceived risk online purchase intention online purchase Business HF5001-6182 Management. Industrial management HD28-70 Ni Luh Putu Indiani Sagung Ningrat Shinta Febriandari Key antecedents of consumer purchasing behaviour in emerging online retail market
description	Despite rapid growth in Indonesian e-commerce transactions, the profile is far below its actual potential compared to other Asian countries. It implies a low intention of Indonesians to conduct an online purchase. Therefore, a study that examines key factors that influence online purchase intention becomes necessary. This research aimed to analyse the influence of perceived benefit and perceived risk toward online purchase intention and actual purchase. A survey was conducted to collect data. Respondents were consumers who have bought retail products online. This study received 450 valid samples. Data was analysed using Partial Least Square. The result showed online purchase intention positively and significantly influence actual purchase. Perceived benefit has a positive and significant influence on online purchase intention and actual purchase. Remarkably, perceived risk does not exert a significant influence on online purchase intention and actual purchase. These insignificant relationships are allegedly due to online practices implemented in the marketplace as well as the respondents’ characteristics. As managerial implications, it is recommended that online retailers emphasize the benefits of online shopping in their communication material and provide enhanced benefits to online consumers to increase online sales.
format	article
author	Ni Luh Putu Indiani Sagung Ningrat Shinta Febriandari
author_facet	Ni Luh Putu Indiani Sagung Ningrat Shinta Febriandari
author_sort	Ni Luh Putu Indiani
title	Key antecedents of consumer purchasing behaviour in emerging online retail market
title_short	Key antecedents of consumer purchasing behaviour in emerging online retail market
title_full	Key antecedents of consumer purchasing behaviour in emerging online retail market
title_fullStr	Key antecedents of consumer purchasing behaviour in emerging online retail market
title_full_unstemmed	Key antecedents of consumer purchasing behaviour in emerging online retail market
title_sort	key antecedents of consumer purchasing behaviour in emerging online retail market
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/6bdbb14f93c242c18546891f49dc81e0
work_keys_str_mv	AT niluhputuindiani keyantecedentsofconsumerpurchasingbehaviourinemergingonlineretailmarket AT sagungningratshintafebriandari keyantecedentsofconsumerpurchasingbehaviourinemergingonlineretailmarket
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Key antecedents of consumer purchasing behaviour in emerging online retail market

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