A Corporate Reputation Propagation Dynamic Model
This study analyzes the process of corporate reputation (CR) propagation. We consider that different positions play different roles via social word of mouth (sWOM). In essence, our interest lies in the following question: how does sWOM affect the process of CR propagation? As a benchmark, we develop...
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| Auteurs principaux: | , , , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Hindawi Limited
2021
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/6bed30765ea645f8b1202b5ddd45f514 |
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