A Corporate Reputation Propagation Dynamic Model

This study analyzes the process of corporate reputation (CR) propagation. We consider that different positions play different roles via social word of mouth (sWOM). In essence, our interest lies in the following question: how does sWOM affect the process of CR propagation? As a benchmark, we develop...

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Autores principales:	Yufeng Wang, Xu Yang, Yanyou Chai, Xuguang Yang, Qi Tian
Formato:	article
Lenguaje:	EN
Publicado:	Hindawi Limited 2021
Materias:	Engineering (General). Civil engineering (General) TA1-2040 Mathematics QA1-939
Acceso en línea:	https://doaj.org/article/6bed30765ea645f8b1202b5ddd45f514
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id	oai:doaj.org-article:6bed30765ea645f8b1202b5ddd45f514
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spelling	oai:doaj.org-article:6bed30765ea645f8b1202b5ddd45f5142021-11-08T02:36:09ZA Corporate Reputation Propagation Dynamic Model1563-514710.1155/2021/8141105https://doaj.org/article/6bed30765ea645f8b1202b5ddd45f5142021-01-01T00:00:00Zhttp://dx.doi.org/10.1155/2021/8141105https://doaj.org/toc/1563-5147This study analyzes the process of corporate reputation (CR) propagation. We consider that different positions play different roles via social word of mouth (sWOM). In essence, our interest lies in the following question: how does sWOM affect the process of CR propagation? As a benchmark, we develop a dynamic model to reflect the factors and laws influencing corporate reputation propagation. We find that the stability of the system is not what corporations want to see in the propagation of positive CR after analyzing two basic reproduction numbers and conducting a numerical simulation. Another important finding is that stability is what corporations expect in the propagation of negative CR. This study makes the logical analysis of the relationship between CR and consumer loyalty more complete and helps us to clearly understand the overall process of CR propagation. The study provides a new way to analyze the law of CR propagation and can provide a reference for decision-making for corporations.Yufeng WangXu YangYanyou ChaiXuguang YangQi TianHindawi LimitedarticleEngineering (General). Civil engineering (General)TA1-2040MathematicsQA1-939ENMathematical Problems in Engineering, Vol 2021 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Engineering (General). Civil engineering (General) TA1-2040 Mathematics QA1-939
spellingShingle	Engineering (General). Civil engineering (General) TA1-2040 Mathematics QA1-939 Yufeng Wang Xu Yang Yanyou Chai Xuguang Yang Qi Tian A Corporate Reputation Propagation Dynamic Model
description	This study analyzes the process of corporate reputation (CR) propagation. We consider that different positions play different roles via social word of mouth (sWOM). In essence, our interest lies in the following question: how does sWOM affect the process of CR propagation? As a benchmark, we develop a dynamic model to reflect the factors and laws influencing corporate reputation propagation. We find that the stability of the system is not what corporations want to see in the propagation of positive CR after analyzing two basic reproduction numbers and conducting a numerical simulation. Another important finding is that stability is what corporations expect in the propagation of negative CR. This study makes the logical analysis of the relationship between CR and consumer loyalty more complete and helps us to clearly understand the overall process of CR propagation. The study provides a new way to analyze the law of CR propagation and can provide a reference for decision-making for corporations.
format	article
author	Yufeng Wang Xu Yang Yanyou Chai Xuguang Yang Qi Tian
author_facet	Yufeng Wang Xu Yang Yanyou Chai Xuguang Yang Qi Tian
author_sort	Yufeng Wang
title	A Corporate Reputation Propagation Dynamic Model
title_short	A Corporate Reputation Propagation Dynamic Model
title_full	A Corporate Reputation Propagation Dynamic Model
title_fullStr	A Corporate Reputation Propagation Dynamic Model
title_full_unstemmed	A Corporate Reputation Propagation Dynamic Model
title_sort	corporate reputation propagation dynamic model
publisher	Hindawi Limited
publishDate	2021
url	https://doaj.org/article/6bed30765ea645f8b1202b5ddd45f514
work_keys_str_mv	AT yufengwang acorporatereputationpropagationdynamicmodel AT xuyang acorporatereputationpropagationdynamicmodel AT yanyouchai acorporatereputationpropagationdynamicmodel AT xuguangyang acorporatereputationpropagationdynamicmodel AT qitian acorporatereputationpropagationdynamicmodel AT yufengwang corporatereputationpropagationdynamicmodel AT xuyang corporatereputationpropagationdynamicmodel AT yanyouchai corporatereputationpropagationdynamicmodel AT xuguangyang corporatereputationpropagationdynamicmodel AT qitian corporatereputationpropagationdynamicmodel
_version_	1718443193547096064

A Corporate Reputation Propagation Dynamic Model

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