THE USE OF MEDIA IN ADVERTISING AS A PROMOTION TOOL: A STUDY ON HOSPITALITY BUSINESSES

There are a number of media tools to be used in the transmission of the intended message to targeted audience in advertising activities. Media tools are an environment, in which advertising and tourist consumers encounter, and choosing the most appropriate vehicle here is expected to increase the ef...

Description complète

Enregistré dans:
Détails bibliographiques
Auteur principal: -
Format: article
Langue:DE
EN
FR
TR
Publié: Fırat University 2019
Sujets:
H
Accès en ligne:https://doaj.org/article/6bf731206fd54de286e77515bfb76e42
Tags: Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!