THE USE OF MEDIA IN ADVERTISING AS A PROMOTION TOOL: A STUDY ON HOSPITALITY BUSINESSES
There are a number of media tools to be used in the transmission of the intended message to targeted audience in advertising activities. Media tools are an environment, in which advertising and tourist consumers encounter, and choosing the most appropriate vehicle here is expected to increase the ef...
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| Format: | article |
| Langue: | DE EN FR TR |
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Fırat University
2019
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| Accès en ligne: | https://doaj.org/article/6bf731206fd54de286e77515bfb76e42 |
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