Supply Chain Contract Choice with Different Behavior Preferences of Retailer

Retailer may exhibit irrationality when facing the risk of demand uncertainty; therefore, we consider four retailer behavioral preferences: risk neutral (RN), waste aversion (WA), stockout aversion (SA), and stockout-waste aversion (SW). The decision-making and contract choice of upstream and downst...

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Autores principales: Yonglong Wang, Xinyu Zheng, Jirong Cai, Yuelong Zheng
Formato: article
Lenguaje:EN
Publicado: Hindawi Limited 2021
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Acceso en línea:https://doaj.org/article/6d4a23c3edaf4feb9ae48239ed0cf579
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