Supply Chain Contract Choice with Different Behavior Preferences of Retailer
Retailer may exhibit irrationality when facing the risk of demand uncertainty; therefore, we consider four retailer behavioral preferences: risk neutral (RN), waste aversion (WA), stockout aversion (SA), and stockout-waste aversion (SW). The decision-making and contract choice of upstream and downst...
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Autores principales: | Yonglong Wang, Xinyu Zheng, Jirong Cai, Yuelong Zheng |
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Formato: | article |
Lenguaje: | EN |
Publicado: |
Hindawi Limited
2021
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Materias: | |
Acceso en línea: | https://doaj.org/article/6d4a23c3edaf4feb9ae48239ed0cf579 |
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