Three condensed importance of interfunctional communication for the acceptance of CRM system

Customer relationship management (CRM) is an IT-based system that manage customer long-term relationship, and also inter-functional relationship within the organization with the ultimate purpose of creating customer value by sharing concise, sufficient, accurate, timely, and reliable information. Th...

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Autores principales: Muhammad Ashraf, Asad Afzal Humayon, Jamil Ahmad, Mazhar Abbas
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2017
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Acceso en línea:https://doaj.org/article/6d74e5ba015344b49193dbb2e4cb9dcf
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