Three condensed importance of interfunctional communication for the acceptance of CRM system
Customer relationship management (CRM) is an IT-based system that manage customer long-term relationship, and also inter-functional relationship within the organization with the ultimate purpose of creating customer value by sharing concise, sufficient, accurate, timely, and reliable information. Th...
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| Auteurs principaux: | , , , |
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| Format: | article |
| Langue: | EN |
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Taylor & Francis Group
2017
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| Accès en ligne: | https://doaj.org/article/6d74e5ba015344b49193dbb2e4cb9dcf |
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