Social co-creation acceptance among females in Saudi Arabia

The present study develops a model to investigate how social influence can motivate customers towards their involvement in social co-creation. It also investigates how customers’ co-creation factors affect their intention to participate in future co-creation. An empirical study was conducted using a...

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Autor principal: Maryam Muti Altalhi
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2020
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Acceso en línea:https://doaj.org/article/6ec2495f84404f609230e8fe005c5e9d
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