Social co-creation acceptance among females in Saudi Arabia
The present study develops a model to investigate how social influence can motivate customers towards their involvement in social co-creation. It also investigates how customers’ co-creation factors affect their intention to participate in future co-creation. An empirical study was conducted using a...
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| Format: | article |
| Langue: | EN |
| Publié: |
Taylor & Francis Group
2020
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| Accès en ligne: | https://doaj.org/article/6ec2495f84404f609230e8fe005c5e9d |
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