PRODUCT PLACEMENT PRACTICES IN TURKISH CINEMA FOR CREATING BRAND AWARENESS: A RESEARCH ON ANATOLIAN EAGLES, KOLPAÇINO BOMB AND LOVE LIKES COINCIDENCE

One of the most important factors in purchasing a product is noticed the product by the consumer. For this reason the product are available keep in mind the consumers with creating brand awareness. Advertising tended to product placement practices with creating brand awareness to buy products and ta...

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Autores principales: Nural İMİK TANYILDIZI, İnci Sena GERÇEK
Formato: article
Lenguaje:DE
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Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/6f5a3cb2948e4398970774aafefe439c
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