PRODUCT PLACEMENT PRACTICES IN TURKISH CINEMA FOR CREATING BRAND AWARENESS: A RESEARCH ON ANATOLIAN EAGLES, KOLPAÇINO BOMB AND LOVE LIKES COINCIDENCE

One of the most important factors in purchasing a product is noticed the product by the consumer. For this reason the product are available keep in mind the consumers with creating brand awareness. Advertising tended to product placement practices with creating brand awareness to buy products and ta...

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Autores principales:	Nural İMİK TANYILDIZI, İnci Sena GERÇEK
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	product placement brand awareness cinema. Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/6f5a3cb2948e4398970774aafefe439c
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spelling	oai:doaj.org-article:6f5a3cb2948e4398970774aafefe439c2021-11-24T09:21:07ZPRODUCT PLACEMENT PRACTICES IN TURKISH CINEMA FOR CREATING BRAND AWARENESS: A RESEARCH ON ANATOLIAN EAGLES, KOLPAÇINO BOMB AND LOVE LIKES COINCIDENCE2148-416310.9761/jasss_329https://doaj.org/article/6f5a3cb2948e4398970774aafefe439c2019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1139256326_tany%C4%B1ld%C4%B1z%C4%B1nuranimik_T.pdf&key=26311https://doaj.org/toc/2148-4163One of the most important factors in purchasing a product is noticed the product by the consumer. For this reason the product are available keep in mind the consumers with creating brand awareness. Advertising tended to product placement practices with creating brand awareness to buy products and take place in the market. Types of product placement which the most commonly used in movies can be handled with brand awareness. The most important advantage of product placement is to increase brand recognition. Techniques used to create brand awareness, advertising, sponsorship, use of symbols, slogans and melody counted from improper use of product placement in the series and the movie. This research aims to explain the relationship of the techniques used to create brand awareness and product placement with use selected films. In this study content analysis method was used. 15 Turkish films selected by drawing lots from the most-watched film in 2011, Anatolian Eagles, Kolpaçino Bomb and Love Likes Coincidence examined in terms of the relationship with brand awareness technique and product placement. It was observed the relationship between product placement and brand awareness to reflect the variety of techniques with obtained data.Nural İMİK TANYILDIZIİnci Sena GERÇEKFırat Universityarticleproduct placementbrand awarenesscinema.Social SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 5, Iss 15, Pp 1095-1109 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	product placement brand awareness cinema. Social Sciences H Social sciences (General) H1-99
spellingShingle	product placement brand awareness cinema. Social Sciences H Social sciences (General) H1-99 Nural İMİK TANYILDIZI İnci Sena GERÇEK PRODUCT PLACEMENT PRACTICES IN TURKISH CINEMA FOR CREATING BRAND AWARENESS: A RESEARCH ON ANATOLIAN EAGLES, KOLPAÇINO BOMB AND LOVE LIKES COINCIDENCE
description	One of the most important factors in purchasing a product is noticed the product by the consumer. For this reason the product are available keep in mind the consumers with creating brand awareness. Advertising tended to product placement practices with creating brand awareness to buy products and take place in the market. Types of product placement which the most commonly used in movies can be handled with brand awareness. The most important advantage of product placement is to increase brand recognition. Techniques used to create brand awareness, advertising, sponsorship, use of symbols, slogans and melody counted from improper use of product placement in the series and the movie. This research aims to explain the relationship of the techniques used to create brand awareness and product placement with use selected films. In this study content analysis method was used. 15 Turkish films selected by drawing lots from the most-watched film in 2011, Anatolian Eagles, Kolpaçino Bomb and Love Likes Coincidence examined in terms of the relationship with brand awareness technique and product placement. It was observed the relationship between product placement and brand awareness to reflect the variety of techniques with obtained data.
format	article
author	Nural İMİK TANYILDIZI İnci Sena GERÇEK
author_facet	Nural İMİK TANYILDIZI İnci Sena GERÇEK
author_sort	Nural İMİK TANYILDIZI
title	PRODUCT PLACEMENT PRACTICES IN TURKISH CINEMA FOR CREATING BRAND AWARENESS: A RESEARCH ON ANATOLIAN EAGLES, KOLPAÇINO BOMB AND LOVE LIKES COINCIDENCE
title_short	PRODUCT PLACEMENT PRACTICES IN TURKISH CINEMA FOR CREATING BRAND AWARENESS: A RESEARCH ON ANATOLIAN EAGLES, KOLPAÇINO BOMB AND LOVE LIKES COINCIDENCE
title_full	PRODUCT PLACEMENT PRACTICES IN TURKISH CINEMA FOR CREATING BRAND AWARENESS: A RESEARCH ON ANATOLIAN EAGLES, KOLPAÇINO BOMB AND LOVE LIKES COINCIDENCE
title_fullStr	PRODUCT PLACEMENT PRACTICES IN TURKISH CINEMA FOR CREATING BRAND AWARENESS: A RESEARCH ON ANATOLIAN EAGLES, KOLPAÇINO BOMB AND LOVE LIKES COINCIDENCE
title_full_unstemmed	PRODUCT PLACEMENT PRACTICES IN TURKISH CINEMA FOR CREATING BRAND AWARENESS: A RESEARCH ON ANATOLIAN EAGLES, KOLPAÇINO BOMB AND LOVE LIKES COINCIDENCE
title_sort	product placement practices in turkish cinema for creating brand awareness: a research on anatolian eagles, kolpaçino bomb and love likes coincidence
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/6f5a3cb2948e4398970774aafefe439c
work_keys_str_mv	AT nuralimiktanyildizi productplacementpracticesinturkishcinemaforcreatingbrandawarenessaresearchonanatolianeagleskolpacinobombandlovelikescoincidence AT incisenagercek productplacementpracticesinturkishcinemaforcreatingbrandawarenessaresearchonanatolianeagleskolpacinobombandlovelikescoincidence
_version_	1718415173790728192

PRODUCT PLACEMENT PRACTICES IN TURKISH CINEMA FOR CREATING BRAND AWARENESS: A RESEARCH ON ANATOLIAN EAGLES, KOLPAÇINO BOMB AND LOVE LIKES COINCIDENCE

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