THE EFFECT OF INTERNET ADS ON PURCHASING BEHAVIOR

This study is a research on the effect of banner, pop-up and search engine ads that broadcast advertisements in the internet environment on the purchasing behavior of the consumer. This study consists of three main parts. In the first part of the study, theoretical information about the internet and...

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Autores principales: Hüseyin PALA, Murat SEZGİN
Formato: article
Lenguaje:DE
EN
FR
TR
Publicado: Fırat University 2021
Materias:
H
Acceso en línea:https://doaj.org/article/6ff81162d3184b048db72e97962ad5a4
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