THE EFFECT OF INTERNET ADS ON PURCHASING BEHAVIOR
This study is a research on the effect of banner, pop-up and search engine ads that broadcast advertisements in the internet environment on the purchasing behavior of the consumer. This study consists of three main parts. In the first part of the study, theoretical information about the internet and...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/6ff81162d3184b048db72e97962ad5a4 |
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