RELATIONAL APPROACH TO PUBLIC RELATIONS: FIELD STUDENTS PERCEPTIONS OF RELATIONAL DIMENSIONS

There are several dimensions directed to measuring relationships in public relations. For measuring relationships, it is important how these dimensions are persuaded, as well as what they are. Along with communal change and the developments in communication technologies, relational approach is exten...

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Main Authors:	EBRU GÜZELOĞLU, Deniz MADEN
Format:	article
Language:	DE EN FR TR
Published:	Fırat University 2019
Subjects:	public relations relational approach control trust satisfaction commitment Social Sciences H Social sciences (General) H1-99
Online Access:	https://doaj.org/article/72104dd1ca524b69b83e62d38e41aa37
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id	oai:doaj.org-article:72104dd1ca524b69b83e62d38e41aa37
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spelling	oai:doaj.org-article:72104dd1ca524b69b83e62d38e41aa372021-11-24T09:20:56ZRELATIONAL APPROACH TO PUBLIC RELATIONS: FIELD STUDENTS PERCEPTIONS OF RELATIONAL DIMENSIONS2148-416310.9761/JASSS2768https://doaj.org/article/72104dd1ca524b69b83e62d38e41aa372019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=2128362765_25-Ar%C5%9F.%20G%C3%B6r.%20Dr.%20Ebru%20G%C3%9CZELO%C4%9ELU.pdf&key=27374https://doaj.org/toc/2148-4163There are several dimensions directed to measuring relationships in public relations. For measuring relationships, it is important how these dimensions are persuaded, as well as what they are. Along with communal change and the developments in communication technologies, relational approach is extending and covering new concepts. For this reason, it is important to measure the perceptions of public relations students in seeing how the perception of ‘relation’ is changing. Within this research, an open-ended question form including the six dimensions of Hon and Grunig’s (1999) Relationship Scale was handed to the students and they were asked to write a tweet about their perceptions of each concept. 90 valid forms and 526 tweets (statements) were received and these statements have been content analyzed. In the results of the analysis, 24 themes occurred within six dimensions. At least one theme within one dimension included negative statements about public relations but the remaining majority of themes all included positive statements. It is noticed that the items of the original scale and the themes that appeared in the research are substantially common but also new concepts and statements, which may be used as new scale items have emerged.EBRU GÜZELOĞLUDeniz MADENFırat Universityarticlepublic relationsrelational approachcontroltrustsatisfactioncommitmentSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 8, Iss 34, Pp 357-372 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	public relations relational approach control trust satisfaction commitment Social Sciences H Social sciences (General) H1-99
spellingShingle	public relations relational approach control trust satisfaction commitment Social Sciences H Social sciences (General) H1-99 EBRU GÜZELOĞLU Deniz MADEN RELATIONAL APPROACH TO PUBLIC RELATIONS: FIELD STUDENTS PERCEPTIONS OF RELATIONAL DIMENSIONS
description	There are several dimensions directed to measuring relationships in public relations. For measuring relationships, it is important how these dimensions are persuaded, as well as what they are. Along with communal change and the developments in communication technologies, relational approach is extending and covering new concepts. For this reason, it is important to measure the perceptions of public relations students in seeing how the perception of ‘relation’ is changing. Within this research, an open-ended question form including the six dimensions of Hon and Grunig’s (1999) Relationship Scale was handed to the students and they were asked to write a tweet about their perceptions of each concept. 90 valid forms and 526 tweets (statements) were received and these statements have been content analyzed. In the results of the analysis, 24 themes occurred within six dimensions. At least one theme within one dimension included negative statements about public relations but the remaining majority of themes all included positive statements. It is noticed that the items of the original scale and the themes that appeared in the research are substantially common but also new concepts and statements, which may be used as new scale items have emerged.
format	article
author	EBRU GÜZELOĞLU Deniz MADEN
author_facet	EBRU GÜZELOĞLU Deniz MADEN
author_sort	EBRU GÜZELOĞLU
title	RELATIONAL APPROACH TO PUBLIC RELATIONS: FIELD STUDENTS PERCEPTIONS OF RELATIONAL DIMENSIONS
title_short	RELATIONAL APPROACH TO PUBLIC RELATIONS: FIELD STUDENTS PERCEPTIONS OF RELATIONAL DIMENSIONS
title_full	RELATIONAL APPROACH TO PUBLIC RELATIONS: FIELD STUDENTS PERCEPTIONS OF RELATIONAL DIMENSIONS
title_fullStr	RELATIONAL APPROACH TO PUBLIC RELATIONS: FIELD STUDENTS PERCEPTIONS OF RELATIONAL DIMENSIONS
title_full_unstemmed	RELATIONAL APPROACH TO PUBLIC RELATIONS: FIELD STUDENTS PERCEPTIONS OF RELATIONAL DIMENSIONS
title_sort	relational approach to public relations: field students perceptions of relational dimensions
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/72104dd1ca524b69b83e62d38e41aa37
work_keys_str_mv	AT ebruguzeloglu relationalapproachtopublicrelationsfieldstudentsperceptionsofrelationaldimensions AT denizmaden relationalapproachtopublicrelationsfieldstudentsperceptionsofrelationaldimensions
_version_	1718415357699424256

RELATIONAL APPROACH TO PUBLIC RELATIONS: FIELD STUDENTS PERCEPTIONS OF RELATIONAL DIMENSIONS

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