Factors Influencing Wine Purchasing by Generation Y and Older Cohorts on the Serbian Wine Market

Factors Influencing Wine Purchasing by Generation Y and Older Cohorts on the Serbian Wine Market

This research investigates current preferences in wine purchase patterns and factors that affect the online purchase of wine by Generation Y and older cohorts in the Republic of Serbia. Our research utilizes descriptive statistics, chi-squared tests, the Mann–Whitney nonparametric test, and binary l...

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Autores principales: Ivan Balenović, Svetlana Ignjatijević, Goran Stojanović, Jelena Vapa Tankosić, Nemanja Lekić, Olivera Milutinović, Aleksandar Gajić, Miloš Ivaniš, Jelena Bošković, Radivoj Prodanović, Nikola Puvača, Ljubica Duđak
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
Materias:
wine
Generation Y
older cohort
consumer behavior
online wine purchase
Republic of Serbia
Agriculture (General)
S1-972
Acceso en línea:https://doaj.org/article/729f564b5f544b139a974a643466d5e4
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https://doaj.org/article/729f564b5f544b139a974a643466d5e4

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