Factors Influencing Wine Purchasing by Generation Y and Older Cohorts on the Serbian Wine Market

This research investigates current preferences in wine purchase patterns and factors that affect the online purchase of wine by Generation Y and older cohorts in the Republic of Serbia. Our research utilizes descriptive statistics, chi-squared tests, the Mann–Whitney nonparametric test, and binary l...

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Autores principales:	Ivan Balenović, Svetlana Ignjatijević, Goran Stojanović, Jelena Vapa Tankosić, Nemanja Lekić, Olivera Milutinović, Aleksandar Gajić, Miloš Ivaniš, Jelena Bošković, Radivoj Prodanović, Nikola Puvača, Ljubica Duđak
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	wine Generation Y older cohort consumer behavior online wine purchase Republic of Serbia Agriculture (General) S1-972
Acceso en línea:	https://doaj.org/article/729f564b5f544b139a974a643466d5e4
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Factors Influencing Wine Purchasing by Generation Y and Older Cohorts on the Serbian Wine Market

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