The relationship marketing in the process of customer loyalty. Case large construction of Manizales
This paper is based on the model Lindgreen (2001), upholding the relationship marketing should be approached in three dimensions: objectives, definition of constructs and tools, which enable better customer management within organizations. The objective was to determine the characteristics of rela...
Enregistré dans:
| Auteurs principaux: | , |
|---|---|
| Format: | article |
| Langue: | EN ES |
| Publié: |
Universidad Pedagógica y Tecnológica de Colombia
2015
|
| Sujets: | |
| Accès en ligne: | https://doaj.org/article/73cfa5b1b6ce452f9f1ecd182c82c7c9 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|