The relationship marketing in the process of customer loyalty. Case large construction of Manizales
This paper is based on the model Lindgreen (2001), upholding the relationship marketing should be approached in three dimensions: objectives, definition of constructs and tools, which enable better customer management within organizations. The objective was to determine the characteristics of rela...
Guardado en:
Autores principales: | María Cristina Torres Camacho, Diana Cristina Jaramillo Gómez |
---|---|
Formato: | article |
Lenguaje: | EN ES |
Publicado: |
Universidad Pedagógica y Tecnológica de Colombia
2015
|
Materias: | |
Acceso en línea: | https://doaj.org/article/73cfa5b1b6ce452f9f1ecd182c82c7c9 |
Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares
-
Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
por: Luz Cano, et al.
Publicado: (2021) -
THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY EVALUATION OF SHAMMOUT’S MODEL
por: Sanam EIVAZZADEH, et al.
Publicado: (2020) -
TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY
por: T. Panova
Publicado: (2017) -
Integrated Marketing Communication and Customer Satisfaction as a function of Customer Loyalty with the Moderating role of Product Innovation Moderation
por: Muhammad Adnan, et al.
Publicado: (2021) -
CSR Image and Customer Satisfaction: The Mediating Role of Customer Trust and Customer Loyalty
por: Saira Irfan, et al.
Publicado: (2021)