The relationship marketing in the process of customer loyalty. Case large construction of Manizales

This paper is based on the model Lindgreen (2001), upholding the relationship marketing should be approached in three dimensions: objectives, definition of constructs and tools, which enable better customer management within organizations. The objective was to determine the characteristics of rela...

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Autores principales: María Cristina Torres Camacho, Diana Cristina Jaramillo Gómez
Formato: article
Lenguaje:EN
ES
Publicado: Universidad Pedagógica y Tecnológica de Colombia 2015
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Acceso en línea:https://doaj.org/article/73cfa5b1b6ce452f9f1ecd182c82c7c9
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