The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions

The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions

Corporate social responsibility (CSR) is becoming one of the most critical challenges that firms must address to survive in the competitive market. This study investigates the impact of customers’ CSR perceptions on their purchase intentions as mediated by brand equity, brand credibility, and brand...

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Autores principales: Shu Wang, Ying-Kai Liao, Wann-Yih Wu, Khanh Bao Ho Le
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
Materias:
corporate social responsibility
brand equity
brand credibility
brand reputation
purchase intentions
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
Acceso en línea:https://doaj.org/article/746685e97c50440eb9e79f5bcdca41e5
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https://doaj.org/article/746685e97c50440eb9e79f5bcdca41e5

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