The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions

Corporate social responsibility (CSR) is becoming one of the most critical challenges that firms must address to survive in the competitive market. This study investigates the impact of customers’ CSR perceptions on their purchase intentions as mediated by brand equity, brand credibility, and brand...

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Autores principales:	Shu Wang, Ying-Kai Liao, Wann-Yih Wu, Khanh Bao Ho Le
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	corporate social responsibility brand equity brand credibility brand reputation purchase intentions Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/746685e97c50440eb9e79f5bcdca41e5
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spelling	oai:doaj.org-article:746685e97c50440eb9e79f5bcdca41e52021-11-11T19:38:53ZThe Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions10.3390/su1321119752071-1050https://doaj.org/article/746685e97c50440eb9e79f5bcdca41e52021-10-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/11975https://doaj.org/toc/2071-1050Corporate social responsibility (CSR) is becoming one of the most critical challenges that firms must address to survive in the competitive market. This study investigates the impact of customers’ CSR perceptions on their purchase intentions as mediated by brand equity, brand credibility, and brand reputation in order to identify the benefits of CSR integration for business development. The study employs a quantitative approach to collect data from customers who purchase cosmetics through an online survey. PLS-SEM software is used to analyze the data from the 380 responses. The results indicate that customers’ perceptions of the CSR of a firm affect their intention to purchase its brands in the future. Brand equity, brand credibility, and brand reputation mediate the impact of CSR perceptions on purchase intentions. Since previous studies have not employed a comprehensive approach to verifying the influence that CSR exerts through brand credibility, brand reputation, and brand equity, the results provide an essential reference for academics who conduct empirical research on the subject. This paper is also particularly beneficial for marketers and managers who wish to develop marketing strategies and brand management techniques that boost business efficiency.Shu WangYing-Kai LiaoWann-Yih WuKhanh Bao Ho LeMDPI AGarticlecorporate social responsibilitybrand equitybrand credibilitybrand reputationpurchase intentionsEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 11975, p 11975 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	corporate social responsibility brand equity brand credibility brand reputation purchase intentions Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	corporate social responsibility brand equity brand credibility brand reputation purchase intentions Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Shu Wang Ying-Kai Liao Wann-Yih Wu Khanh Bao Ho Le The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions
description	Corporate social responsibility (CSR) is becoming one of the most critical challenges that firms must address to survive in the competitive market. This study investigates the impact of customers’ CSR perceptions on their purchase intentions as mediated by brand equity, brand credibility, and brand reputation in order to identify the benefits of CSR integration for business development. The study employs a quantitative approach to collect data from customers who purchase cosmetics through an online survey. PLS-SEM software is used to analyze the data from the 380 responses. The results indicate that customers’ perceptions of the CSR of a firm affect their intention to purchase its brands in the future. Brand equity, brand credibility, and brand reputation mediate the impact of CSR perceptions on purchase intentions. Since previous studies have not employed a comprehensive approach to verifying the influence that CSR exerts through brand credibility, brand reputation, and brand equity, the results provide an essential reference for academics who conduct empirical research on the subject. This paper is also particularly beneficial for marketers and managers who wish to develop marketing strategies and brand management techniques that boost business efficiency.
format	article
author	Shu Wang Ying-Kai Liao Wann-Yih Wu Khanh Bao Ho Le
author_facet	Shu Wang Ying-Kai Liao Wann-Yih Wu Khanh Bao Ho Le
author_sort	Shu Wang
title	The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions
title_short	The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions
title_full	The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions
title_fullStr	The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions
title_full_unstemmed	The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions
title_sort	role of corporate social responsibility perceptions in brand equity, brand credibility, brand reputation, and purchase intentions
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/746685e97c50440eb9e79f5bcdca41e5
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The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions

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