On Semantic Transformations of Russian Nouns in Language of Commerce and Advertising
Transformations of the semantics of nouns market , package , portfolio , product , formula , care , protection in modern varieties of Russian-speaking discourse associated with commerce and advertising are analyzed. The choice of lexical units is dictated by the frequency of their use in figurative...
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| Format: | article |
| Langue: | RU |
| Publié: |
Tsentr nauchnykh i obrazovatelnykh proektov
2017
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| Accès en ligne: | https://doaj.org/article/755caa6fd0444b80bb44c86af2018ea9 |
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