On Semantic Transformations of Russian Nouns in Language of Commerce and Advertising

Transformations of the semantics of nouns market , package , portfolio , product , formula , care , protection in modern varieties of Russian-speaking discourse associated with commerce and advertising are analyzed. The choice of lexical units is dictated by the frequency of their use in figurative...

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Autor principal:	E. M. Katsman
Formato:	article
Lenguaje:	RU
Publicado:	Tsentr nauchnykh i obrazovatelnykh proektov 2017
Materias:	lexical semantics semantic extension semantic derivation language of commerce language of advertising Slavic languages. Baltic languages. Albanian languages PG1-9665
Acceso en línea:	https://doaj.org/article/755caa6fd0444b80bb44c86af2018ea9
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id	oai:doaj.org-article:755caa6fd0444b80bb44c86af2018ea9
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spelling	oai:doaj.org-article:755caa6fd0444b80bb44c86af2018ea92021-12-02T07:57:59ZOn Semantic Transformations of Russian Nouns in Language of Commerce and Advertising2225-756X2227-129510.24224/2227-1295-2017-2-44-56https://doaj.org/article/755caa6fd0444b80bb44c86af2018ea92017-02-01T00:00:00Zhttps://www.nauka-dialog.ru/jour/article/view/301https://doaj.org/toc/2225-756Xhttps://doaj.org/toc/2227-1295Transformations of the semantics of nouns market , package , portfolio , product , formula , care , protection in modern varieties of Russian-speaking discourse associated with commerce and advertising are analyzed. The choice of lexical units is dictated by the frequency of their use in figurative meaning in the advertising and commercial texts. The research urgency is caused by necessity to clarify and supplement the existing lexicographical descriptions in accordance with the continuous process of semantic extension, which is typical to Russian language of early 21st century. By matching vocabulary definitions with usage and with the help of the context analysis the directions and mechanisms of formation of new lexical meanings of the mentioned nouns are traced, many of which were fixed already in the common language, while others represent specific features of the language of advertising. The author comes to the conclusion that some mechanisms of the formation of new meanings in the language of the commercial sector differ from mechanisms typical to the language of advertising, despite the fact that extra-linguistic factors contributing to the formation of these meanings (the strategy of influencing the consumer) have a lot in common.E. M. KatsmanTsentr nauchnykh i obrazovatelnykh proektovarticlelexical semanticssemantic extensionsemantic derivationlanguage of commercelanguage of advertisingSlavic languages. Baltic languages. Albanian languagesPG1-9665RUНаучный диалог, Vol 0, Iss 2, Pp 44-56 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	lexical semantics semantic extension semantic derivation language of commerce language of advertising Slavic languages. Baltic languages. Albanian languages PG1-9665
spellingShingle	lexical semantics semantic extension semantic derivation language of commerce language of advertising Slavic languages. Baltic languages. Albanian languages PG1-9665 E. M. Katsman On Semantic Transformations of Russian Nouns in Language of Commerce and Advertising
description	Transformations of the semantics of nouns market , package , portfolio , product , formula , care , protection in modern varieties of Russian-speaking discourse associated with commerce and advertising are analyzed. The choice of lexical units is dictated by the frequency of their use in figurative meaning in the advertising and commercial texts. The research urgency is caused by necessity to clarify and supplement the existing lexicographical descriptions in accordance with the continuous process of semantic extension, which is typical to Russian language of early 21st century. By matching vocabulary definitions with usage and with the help of the context analysis the directions and mechanisms of formation of new lexical meanings of the mentioned nouns are traced, many of which were fixed already in the common language, while others represent specific features of the language of advertising. The author comes to the conclusion that some mechanisms of the formation of new meanings in the language of the commercial sector differ from mechanisms typical to the language of advertising, despite the fact that extra-linguistic factors contributing to the formation of these meanings (the strategy of influencing the consumer) have a lot in common.
format	article
author	E. M. Katsman
author_facet	E. M. Katsman
author_sort	E. M. Katsman
title	On Semantic Transformations of Russian Nouns in Language of Commerce and Advertising
title_short	On Semantic Transformations of Russian Nouns in Language of Commerce and Advertising
title_full	On Semantic Transformations of Russian Nouns in Language of Commerce and Advertising
title_fullStr	On Semantic Transformations of Russian Nouns in Language of Commerce and Advertising
title_full_unstemmed	On Semantic Transformations of Russian Nouns in Language of Commerce and Advertising
title_sort	on semantic transformations of russian nouns in language of commerce and advertising
publisher	Tsentr nauchnykh i obrazovatelnykh proektov
publishDate	2017
url	https://doaj.org/article/755caa6fd0444b80bb44c86af2018ea9
work_keys_str_mv	AT emkatsman onsemantictransformationsofrussiannounsinlanguageofcommerceandadvertising
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On Semantic Transformations of Russian Nouns in Language of Commerce and Advertising

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