Do instagram fan pages develop consumer–brand relationships? Evidence from the telecommunications industry
Instagram’s growth has drawn the interest of many corporations that are searching for new ways to boost their customer relationships. Given the rapid adoption of Instagram marketing and the inadequate research in that field, the objective of this paper is to examine whether “following” brands on Ins...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Taylor & Francis Group
2021
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| Accès en ligne: | https://doaj.org/article/75b6dda2a482451087e5e9e4873f40bc |
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