A ESCOLHA DE UMA UNIVERSIDADE VISTA SOB O PRISMA DA TEORIA DO COMPORTAMENTO DO CONSUMIDOR

The present study aims to understand the behavior of young people when choosing a university for their undergraduate studies.This process is understood here, as a consumer relationship, more specifically as an exten sion process of one ́s identity.The study, prop...

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Autores principales: Vera Lucia Telles Scaglione, Lizika Pitpar Goldchleger
Formato: article
Lenguaje:ES
PT
Publicado: Universidade Federal de Santa Catarina 2016
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Acceso en línea:https://doaj.org/article/7685f2181c464f5498c46ebf8e465014
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