A ESCOLHA DE UMA UNIVERSIDADE VISTA SOB O PRISMA DA TEORIA DO COMPORTAMENTO DO CONSUMIDOR

The present study aims to understand the behavior of young people when choosing a university for their undergraduate studies.This process is understood here, as a consumer relationship, more specifically as an exten sion process of one ́s identity.The study, prop...

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Autores principales:	Vera Lucia Telles Scaglione, Lizika Pitpar Goldchleger
Formato:	article
Lenguaje:	ES PT
Publicado:	Universidade Federal de Santa Catarina 2016
Materias:	consumer behavior choice of a university organization al image university rankings organizational reputation Education (General) L7-991 Special aspects of education LC8-6691
Acceso en línea:	https://doaj.org/article/7685f2181c464f5498c46ebf8e465014
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id	oai:doaj.org-article:7685f2181c464f5498c46ebf8e465014
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spelling	oai:doaj.org-article:7685f2181c464f5498c46ebf8e4650142021-11-11T15:49:47ZA ESCOLHA DE UMA UNIVERSIDADE VISTA SOB O PRISMA DA TEORIA DO COMPORTAMENTO DO CONSUMIDOR1983-4535https://doaj.org/article/7685f2181c464f5498c46ebf8e4650142016-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319349825005https://doaj.org/toc/1983-4535The present study aims to understand the behavior of young people when choosing a university for their undergraduate studies.This process is understood here, as a consumer relationship, more specifically as an exten sion process of one ́s identity.The study, proposes to explore the competing factors involved in the youngsters ́choice and involves such topics like organizational image and reputation. It also takes into account the influence of university rankings, consum er behavior and the theory of self - extension interpreted as possession. An empirical study has been conducted involving young people, and a qualitative methodological approach has been applied to interviews.In the following stage, data have been categorize d and organized according to content analysis.The results point at the fact that young people choose a university just like an act of consumption and as an extension of their own identity.Vera Lucia Telles ScaglioneLizika Pitpar GoldchlegerUniversidade Federal de Santa Catarinaarticleconsumer behaviorchoice of a universityorganization al imageuniversity rankingsorganizational reputationEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 9, Iss 4, Pp 92-108 (2016)
institution	DOAJ
collection	DOAJ
language	ES PT
topic	consumer behavior choice of a university organization al image university rankings organizational reputation Education (General) L7-991 Special aspects of education LC8-6691
spellingShingle	consumer behavior choice of a university organization al image university rankings organizational reputation Education (General) L7-991 Special aspects of education LC8-6691 Vera Lucia Telles Scaglione Lizika Pitpar Goldchleger A ESCOLHA DE UMA UNIVERSIDADE VISTA SOB O PRISMA DA TEORIA DO COMPORTAMENTO DO CONSUMIDOR
description	The present study aims to understand the behavior of young people when choosing a university for their undergraduate studies.This process is understood here, as a consumer relationship, more specifically as an exten sion process of one ́s identity.The study, proposes to explore the competing factors involved in the youngsters ́choice and involves such topics like organizational image and reputation. It also takes into account the influence of university rankings, consum er behavior and the theory of self - extension interpreted as possession. An empirical study has been conducted involving young people, and a qualitative methodological approach has been applied to interviews.In the following stage, data have been categorize d and organized according to content analysis.The results point at the fact that young people choose a university just like an act of consumption and as an extension of their own identity.
format	article
author	Vera Lucia Telles Scaglione Lizika Pitpar Goldchleger
author_facet	Vera Lucia Telles Scaglione Lizika Pitpar Goldchleger
author_sort	Vera Lucia Telles Scaglione
title	A ESCOLHA DE UMA UNIVERSIDADE VISTA SOB O PRISMA DA TEORIA DO COMPORTAMENTO DO CONSUMIDOR
title_short	A ESCOLHA DE UMA UNIVERSIDADE VISTA SOB O PRISMA DA TEORIA DO COMPORTAMENTO DO CONSUMIDOR
title_full	A ESCOLHA DE UMA UNIVERSIDADE VISTA SOB O PRISMA DA TEORIA DO COMPORTAMENTO DO CONSUMIDOR
title_fullStr	A ESCOLHA DE UMA UNIVERSIDADE VISTA SOB O PRISMA DA TEORIA DO COMPORTAMENTO DO CONSUMIDOR
title_full_unstemmed	A ESCOLHA DE UMA UNIVERSIDADE VISTA SOB O PRISMA DA TEORIA DO COMPORTAMENTO DO CONSUMIDOR
title_sort	escolha de uma universidade vista sob o prisma da teoria do comportamento do consumidor
publisher	Universidade Federal de Santa Catarina
publishDate	2016
url	https://doaj.org/article/7685f2181c464f5498c46ebf8e465014
work_keys_str_mv	AT veraluciatellesscaglione aescolhadeumauniversidadevistasoboprismadateoriadocomportamentodoconsumidor AT lizikapitpargoldchleger aescolhadeumauniversidadevistasoboprismadateoriadocomportamentodoconsumidor AT veraluciatellesscaglione escolhadeumauniversidadevistasoboprismadateoriadocomportamentodoconsumidor AT lizikapitpargoldchleger escolhadeumauniversidadevistasoboprismadateoriadocomportamentodoconsumidor
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A ESCOLHA DE UMA UNIVERSIDADE VISTA SOB O PRISMA DA TEORIA DO COMPORTAMENTO DO CONSUMIDOR

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