A ESCOLHA DE UMA UNIVERSIDADE VISTA SOB O PRISMA DA TEORIA DO COMPORTAMENTO DO CONSUMIDOR
The present study aims to understand the behavior of young people when choosing a university for their undergraduate studies.This process is understood here, as a consumer relationship, more specifically as an exten sion process of one ́s identity.The study, prop...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | ES PT |
| Publicado: |
Universidade Federal de Santa Catarina
2016
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/7685f2181c464f5498c46ebf8e465014 |
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