LATERAL MARKETING AS INSTRUMENT OF CREATION OF NEW COMMODITY CATEGORY

The concept of lateral marketing as the system of nonconventional methods of advance of goods and services allowing to fight successfully against the competition is considered. The structure of lateral marketing consisting of four steps is given: focus choice, level choice, generation of a marketing...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: N. Zemlyanskaya, N. Kazakova
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2016
Materias:
Acceso en línea:https://doaj.org/article/76eb186df6804483a0e28a956668f960
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!