SITUATIONAL FACTORS OF CONSUMER BEHAVIOR IN THE B2C MARKET
Highlighted types of consumers, the system situational factors of consumer behaviour in the market B2C. As situational factors considered physical environment (sensory, psychological, organizational elements) social environment (large and small groups of people); time of purchase; the purpose of the...
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| Formato: | article |
| Lenguaje: | EN |
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Publishing house of University of Pitesti, Romania
2020
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| Acceso en línea: | https://doaj.org/article/7760aa2db5ab407ca517b7b05cea6c5e |
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