SITUATIONAL FACTORS OF CONSUMER BEHAVIOR IN THE B2C MARKET

Highlighted types of consumers, the system situational factors of consumer behaviour in the market B2C. As situational factors considered physical environment (sensory, psychological, organizational elements) social environment (large and small groups of people); time of purchase; the purpose of the...

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Autor principal:	Michael OKLANDER
Formato:	article
Lenguaje:	EN
Publicado:	Publishing house of University of Pitesti, Romania 2020
Materias:	situational factors consumer behavior b2c market marketing marketing strategy sales marketing environment. Economic theory. Demography HB1-3840
Acceso en línea:	https://doaj.org/article/7760aa2db5ab407ca517b7b05cea6c5e
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spelling	oai:doaj.org-article:7760aa2db5ab407ca517b7b05cea6c5e2021-11-04T18:37:19ZSITUATIONAL FACTORS OF CONSUMER BEHAVIOR IN THE B2C MARKET1583-18092344-4908https://doaj.org/article/7760aa2db5ab407ca517b7b05cea6c5e2020-12-01T00:00:00Zhttp://economic.upit.ro/RePEc/pdf/2020_3_24.pdfhttps://doaj.org/toc/1583-1809https://doaj.org/toc/2344-4908Highlighted types of consumers, the system situational factors of consumer behaviour in the market B2C. As situational factors considered physical environment (sensory, psychological, organizational elements) social environment (large and small groups of people); time of purchase; the purpose of the consumer; previous condition. The main changes in the social environment due to the emergence of COVID-19 are highlighted: the need to take precautions: minimize contact with other people and, if possible, stay at home; transformation of almost all communications into online and elimination of complex unique trade offers in communications; growing demand for video content as potential customers have more time; increasing the number of queries in search engines; growing share of mobile traffic. The expedient directions of modernization of marketing strategies of the enterprises working in the B2C market in the conditions of a pandemic are offered. Such a marketing strategy is a strategy of omnic marketing, which includes four components: sociality (increasing attention to health and safety of employees and customers), image (formation and maintenance of the image of the business entity for which customer health is more important for profit), restructuring (conducting an inventory of business projects to close currently inefficient), multichannel (providing courier delivery of goods, transferring customers from offline to online stores and the dominance of digital marketing). Michael OKLANDERPublishing house of University of Pitesti, Romaniaarticlesituational factorsconsumer behaviorb2c marketmarketingmarketing strategysalesmarketing environment.Economic theory. DemographyHB1-3840ENBuletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice, Vol 19, Iss 3, Pp 187-196 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	situational factors consumer behavior b2c market marketing marketing strategy sales marketing environment. Economic theory. Demography HB1-3840
spellingShingle	situational factors consumer behavior b2c market marketing marketing strategy sales marketing environment. Economic theory. Demography HB1-3840 Michael OKLANDER SITUATIONAL FACTORS OF CONSUMER BEHAVIOR IN THE B2C MARKET
description	Highlighted types of consumers, the system situational factors of consumer behaviour in the market B2C. As situational factors considered physical environment (sensory, psychological, organizational elements) social environment (large and small groups of people); time of purchase; the purpose of the consumer; previous condition. The main changes in the social environment due to the emergence of COVID-19 are highlighted: the need to take precautions: minimize contact with other people and, if possible, stay at home; transformation of almost all communications into online and elimination of complex unique trade offers in communications; growing demand for video content as potential customers have more time; increasing the number of queries in search engines; growing share of mobile traffic. The expedient directions of modernization of marketing strategies of the enterprises working in the B2C market in the conditions of a pandemic are offered. Such a marketing strategy is a strategy of omnic marketing, which includes four components: sociality (increasing attention to health and safety of employees and customers), image (formation and maintenance of the image of the business entity for which customer health is more important for profit), restructuring (conducting an inventory of business projects to close currently inefficient), multichannel (providing courier delivery of goods, transferring customers from offline to online stores and the dominance of digital marketing).
format	article
author	Michael OKLANDER
author_facet	Michael OKLANDER
author_sort	Michael OKLANDER
title	SITUATIONAL FACTORS OF CONSUMER BEHAVIOR IN THE B2C MARKET
title_short	SITUATIONAL FACTORS OF CONSUMER BEHAVIOR IN THE B2C MARKET
title_full	SITUATIONAL FACTORS OF CONSUMER BEHAVIOR IN THE B2C MARKET
title_fullStr	SITUATIONAL FACTORS OF CONSUMER BEHAVIOR IN THE B2C MARKET
title_full_unstemmed	SITUATIONAL FACTORS OF CONSUMER BEHAVIOR IN THE B2C MARKET
title_sort	situational factors of consumer behavior in the b2c market
publisher	Publishing house of University of Pitesti, Romania
publishDate	2020
url	https://doaj.org/article/7760aa2db5ab407ca517b7b05cea6c5e
work_keys_str_mv	AT michaeloklander situationalfactorsofconsumerbehaviorintheb2cmarket
_version_	1718444658257821696

SITUATIONAL FACTORS OF CONSUMER BEHAVIOR IN THE B2C MARKET

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