Framing of visual content shown on popular social media may affect viewers’ attitudes to threatened species

Abstract Content published on social media may affect user’s attitudes toward wildlife species. We evaluated viewers’ responses to videos published on a popular social medium, focusing particularly on how the content was framed (i.e., the way an issue is conveyed to transmit a certain meaning). We a...

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Autores principales: Fernando Ballejo, Pablo Ignacio Plaza, Sergio Agustín Lambertucci
Formato: article
Lenguaje:EN
Publicado: Nature Portfolio 2021
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Acceso en línea:https://doaj.org/article/777117e9283b497098f29b8b73fb01f6
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