Luxury purchase intentions: the role of individualism-collectivism, personal values and value-expressive influence in South Africa
This study examines the underlying mechanisms for predicting luxury purchase intentions in the context of an emerging market. The authors propose a conceptual model that tests the predictive role of culture and the mediating effect of individual values and value-expressiveness to explain luxury purc...
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| Main Authors: | , , , |
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| Format: | article |
| Language: | EN |
| Published: |
Taylor & Francis Group
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/78119a09c79e47a6855a1bcf6eb9b2f9 |
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