The Instrumentalization of Metaphors in the Management Field: Reflections from the use of the Book “The Art of War” on Business
The debate about the use of metaphors in the organizational context in the last decades has not been exhausted, especially in discourse studies. Inserting itself in this discussion, the present essay problematizes the anachronistic dimension in the use of metaphors in the field of management. From a...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | EN PT |
| Publicado: |
FUCAPE Business School
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/784ab8f5ec51401c95182ed5883af834 |
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