Impact of Service Quality and Price Fairness on Consumer Loyalty: The Moderating Role of Information Literacy
Purpose: Using data from 200 hotel guests in Multan, Pakistan, this research aims to evaluate the influence of service quality and pricing fairness on consumer loyalty while moderating the role of information literacy. Design/Methodology/Approach/Findings: The findings are estimated using partia...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
CSRC Publishing
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/7972138bf0f648ff83bd79da1f490f16 |
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