GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW
Marketing communication for green brands and products should not be seen exclusively as a means to attract and impress consumers with the most beautiful and spectacular green messages. All messages communicated to the public must have a solid foundation, which most of the time can be represented by...
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| Format: | article |
| Langue: | DE EN FR IT |
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University of Oradea
2021
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| Accès en ligne: | https://doaj.org/article/7aa8b3229c6a46ee82ada97ebe762738 |
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