Effect of Personal Values Similarity on B2B Relationship Value

Similarity of values influences the relationship between companies. However, even if organizational decisions are made by people, the role played by similarity of personal values for those involved in the trade is little explored in the B2B context. Based on the similarity-attraction theory, we deve...

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Autores principales: Thayane Manosso, Juliano Silva, Verner Antoni, Claudio Damacena
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2021
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Acceso en línea:https://doaj.org/article/7b766f2ce8264c189113665a8e391eca
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