WHAT ECONOMIC RESPONSIBILITY FOR THE AFRICAN CONSUMER? THE CASE OF COTE D’IVOIRE

The goal of this research is to treat Ivorian consumer responsibility by focusing on its economic aspect. This economic sensitivity is more perceptible when the consumer must make a choice between the local product and the foreign product. Two studies have been conducted concerning the...

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Autores principales:	BOUCHRA BENNANI, SOUAD ELMANSSOUR
Formato:	article
Lenguaje:	EN FR
Publicado:	Université Mohammed V de Rabat 2020
Materias:	consumer responsibility economic ivorian consumer local product Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5
Acceso en línea:	https://doi.org/10.48376/IMIST.PRSM/remarem-v12i2.22087 https://doaj.org/article/7b7fc417f5c54cb19dd3f8756444353f
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spelling	oai:doaj.org-article:7b7fc417f5c54cb19dd3f8756444353f2021-11-22T11:22:58ZWHAT ECONOMIC RESPONSIBILITY FOR THE AFRICAN CONSUMER? THE CASE OF COTE D’IVOIREhttps://doi.org/10.48376/IMIST.PRSM/remarem-v12i2.220872028-51752458-665Xhttps://doaj.org/article/7b7fc417f5c54cb19dd3f8756444353f2020-12-01T00:00:00Zhttps://revues.imist.ma/index.php/REMAREM/article/view/22087/11876https://doaj.org/toc/2028-5175https://doaj.org/toc/2458-665XThe goal of this research is to treat Ivorian consumer responsibility by focusing on its economic aspect. This economic sensitivity is more perceptible when the consumer must make a choice between the local product and the foreign product. Two studies have been conducted concerning the French consumer ((Folcher and N'Goala, and Moroccan consumer (Elmanssouri and Baakil, 2017). Our other a quantitative study was conducted among a sample of 107 Ivorian consumers to verify the veracity of the components of This multidimensional theoretical construct based on fivemechanisms, we have tested whether the Ivorian consumer is also: (1) aware of the consequences of these acts of purchase on the economy of his country (2) claim some responsibility , (3) manifest an intention in their arbitration between foreign and localproducts, (4) feel part of a collective movement of support for the economy of the country, (5) seek a personal and collective interest through support to the economy of their countryBOUCHRA BENNANISOUAD ELMANSSOURUniversité Mohammed V de Rabatarticleconsumer responsibility economicivorian consumerlocal productManagement. Industrial managementHD28-70Marketing. Distribution of productsHF5410-5417.5ENFRRevue Marocaine de Recherche en Management et Marketing, Vol 12, Iss 2, Pp 1-18 (2020)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	consumer responsibility economic ivorian consumer local product Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5
spellingShingle	consumer responsibility economic ivorian consumer local product Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5 BOUCHRA BENNANI SOUAD ELMANSSOUR WHAT ECONOMIC RESPONSIBILITY FOR THE AFRICAN CONSUMER? THE CASE OF COTE D’IVOIRE
description	The goal of this research is to treat Ivorian consumer responsibility by focusing on its economic aspect. This economic sensitivity is more perceptible when the consumer must make a choice between the local product and the foreign product. Two studies have been conducted concerning the French consumer ((Folcher and N'Goala, and Moroccan consumer (Elmanssouri and Baakil, 2017). Our other a quantitative study was conducted among a sample of 107 Ivorian consumers to verify the veracity of the components of This multidimensional theoretical construct based on fivemechanisms, we have tested whether the Ivorian consumer is also: (1) aware of the consequences of these acts of purchase on the economy of his country (2) claim some responsibility , (3) manifest an intention in their arbitration between foreign and localproducts, (4) feel part of a collective movement of support for the economy of the country, (5) seek a personal and collective interest through support to the economy of their country
format	article
author	BOUCHRA BENNANI SOUAD ELMANSSOUR
author_facet	BOUCHRA BENNANI SOUAD ELMANSSOUR
author_sort	BOUCHRA BENNANI
title	WHAT ECONOMIC RESPONSIBILITY FOR THE AFRICAN CONSUMER? THE CASE OF COTE D’IVOIRE
title_short	WHAT ECONOMIC RESPONSIBILITY FOR THE AFRICAN CONSUMER? THE CASE OF COTE D’IVOIRE
title_full	WHAT ECONOMIC RESPONSIBILITY FOR THE AFRICAN CONSUMER? THE CASE OF COTE D’IVOIRE
title_fullStr	WHAT ECONOMIC RESPONSIBILITY FOR THE AFRICAN CONSUMER? THE CASE OF COTE D’IVOIRE
title_full_unstemmed	WHAT ECONOMIC RESPONSIBILITY FOR THE AFRICAN CONSUMER? THE CASE OF COTE D’IVOIRE
title_sort	what economic responsibility for the african consumer? the case of cote d’ivoire
publisher	Université Mohammed V de Rabat
publishDate	2020
url	https://doi.org/10.48376/IMIST.PRSM/remarem-v12i2.22087 https://doaj.org/article/7b7fc417f5c54cb19dd3f8756444353f
work_keys_str_mv	AT bouchrabennani whateconomicresponsibilityfortheafricanconsumerthecaseofcotedivoire AT souadelmanssour whateconomicresponsibilityfortheafricanconsumerthecaseofcotedivoire
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WHAT ECONOMIC RESPONSIBILITY FOR THE AFRICAN CONSUMER? THE CASE OF COTE D’IVOIRE

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