Millennials Generation Consumers’ Preference on Modern Bakpia during the Covid-19 Pandemic

Unlike the earlier generation, millennials are known to have different tastes and preferences due to their exposure to the digital world around them and consumer behaviorism. This study aims to investigate the preferences of millennials as consumers for the modern Bakpia products with focus on their...

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Autores principales: Firdaus Yustha Fauziyah, Rozaki Zuhud, Kamarudin Mohd Fauzi, Proklamalatu Muhamad Aziz, Utami Sri Sari
Formato: article
Lenguaje:EN
FR
Publicado: EDP Sciences 2021
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Acceso en línea:https://doaj.org/article/7b804e74968143c8a65b4d00da13e537
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