Millennials Generation Consumers’ Preference on Modern Bakpia during the Covid-19 Pandemic

Unlike the earlier generation, millennials are known to have different tastes and preferences due to their exposure to the digital world around them and consumer behaviorism. This study aims to investigate the preferences of millennials as consumers for the modern Bakpia products with focus on their...

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Autores principales:	Firdaus Yustha Fauziyah, Rozaki Zuhud, Kamarudin Mohd Fauzi, Proklamalatu Muhamad Aziz, Utami Sri Sari
Formato:	article
Lenguaje:	EN FR
Publicado:	EDP Sciences 2021
Materias:	Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/7b804e74968143c8a65b4d00da13e537
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spelling	oai:doaj.org-article:7b804e74968143c8a65b4d00da13e5372021-11-08T15:19:27ZMillennials Generation Consumers’ Preference on Modern Bakpia during the Covid-19 Pandemic2267-124210.1051/e3sconf/202131601016https://doaj.org/article/7b804e74968143c8a65b4d00da13e5372021-01-01T00:00:00Zhttps://www.e3s-conferences.org/articles/e3sconf/pdf/2021/92/e3sconf_iconard2021_01016.pdfhttps://doaj.org/toc/2267-1242Unlike the earlier generation, millennials are known to have different tastes and preferences due to their exposure to the digital world around them and consumer behaviorism. This study aims to investigate the preferences of millennials as consumers for the modern Bakpia products with focus on their consumer preferences and tendencies. This study was carried out using online questionnaire, descriptive methods and Conjoin analysis involving 96 millennials. Descriptive analysis and conjoint analysis were used to analyse data. The results show that the profile of millennials as consumers in this study consist of female participants aged 21-25 years who are students and has an income of less than IDR 1,000,000. The study also found that the millennials preference towards modern Bakpia products include factors such as taste, price and packaging attributes. Additionally, the most preferred Bakpia flavour is Chocolate and the preferred packaging is rectangle of 10 pcs. The study ends with suggestions for producers of Bakpia towards capturing the millennial consumers because they do have high demand on bakpia with creative promotion and quality.Firdaus Yustha FauziyahRozaki ZuhudKamarudin Mohd FauziProklamalatu Muhamad AzizUtami Sri SariEDP SciencesarticleEnvironmental sciencesGE1-350ENFRE3S Web of Conferences, Vol 316, p 01016 (2021)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	Environmental sciences GE1-350
spellingShingle	Environmental sciences GE1-350 Firdaus Yustha Fauziyah Rozaki Zuhud Kamarudin Mohd Fauzi Proklamalatu Muhamad Aziz Utami Sri Sari Millennials Generation Consumers’ Preference on Modern Bakpia during the Covid-19 Pandemic
description	Unlike the earlier generation, millennials are known to have different tastes and preferences due to their exposure to the digital world around them and consumer behaviorism. This study aims to investigate the preferences of millennials as consumers for the modern Bakpia products with focus on their consumer preferences and tendencies. This study was carried out using online questionnaire, descriptive methods and Conjoin analysis involving 96 millennials. Descriptive analysis and conjoint analysis were used to analyse data. The results show that the profile of millennials as consumers in this study consist of female participants aged 21-25 years who are students and has an income of less than IDR 1,000,000. The study also found that the millennials preference towards modern Bakpia products include factors such as taste, price and packaging attributes. Additionally, the most preferred Bakpia flavour is Chocolate and the preferred packaging is rectangle of 10 pcs. The study ends with suggestions for producers of Bakpia towards capturing the millennial consumers because they do have high demand on bakpia with creative promotion and quality.
format	article
author	Firdaus Yustha Fauziyah Rozaki Zuhud Kamarudin Mohd Fauzi Proklamalatu Muhamad Aziz Utami Sri Sari
author_facet	Firdaus Yustha Fauziyah Rozaki Zuhud Kamarudin Mohd Fauzi Proklamalatu Muhamad Aziz Utami Sri Sari
author_sort	Firdaus Yustha Fauziyah
title	Millennials Generation Consumers’ Preference on Modern Bakpia during the Covid-19 Pandemic
title_short	Millennials Generation Consumers’ Preference on Modern Bakpia during the Covid-19 Pandemic
title_full	Millennials Generation Consumers’ Preference on Modern Bakpia during the Covid-19 Pandemic
title_fullStr	Millennials Generation Consumers’ Preference on Modern Bakpia during the Covid-19 Pandemic
title_full_unstemmed	Millennials Generation Consumers’ Preference on Modern Bakpia during the Covid-19 Pandemic
title_sort	millennials generation consumers’ preference on modern bakpia during the covid-19 pandemic
publisher	EDP Sciences
publishDate	2021
url	https://doaj.org/article/7b804e74968143c8a65b4d00da13e537
work_keys_str_mv	AT firdausyusthafauziyah millennialsgenerationconsumerspreferenceonmodernbakpiaduringthecovid19pandemic AT rozakizuhud millennialsgenerationconsumerspreferenceonmodernbakpiaduringthecovid19pandemic AT kamarudinmohdfauzi millennialsgenerationconsumerspreferenceonmodernbakpiaduringthecovid19pandemic AT proklamalatumuhamadaziz millennialsgenerationconsumerspreferenceonmodernbakpiaduringthecovid19pandemic AT utamisrisari millennialsgenerationconsumerspreferenceonmodernbakpiaduringthecovid19pandemic
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Millennials Generation Consumers’ Preference on Modern Bakpia during the Covid-19 Pandemic

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